The best part of my job is the people I meet. Really. I love going out and talking about Fire Brew whether I’m directly talking to customers at the Farmers Market or shop owners thinking about carrying the product. Some people have lots of questions before they commit and some get an immediate sense and decide to take a chance on the product right on the spot. Some shops are very manicured and super curated and some are more raw and reflect the local color in which they inhabit. And I love them all for these reasons.
Ian and his shop Deadstock lives in the latter category.
I first met Ian when I went to visit my husband at his office in the Goldsmith building in Chinatown. One day there was nothing in the building lobby and then all a sudden there was a rag-tag set up of a couple of chairs and tables, a counter and an espresso machine…and Ian serving up coffee and good conversation. It was different. He was different. It was almost like hitting up your good friend for a cup of coffee, half expecting it to be for free but then realizing it wasn’t.
After a few trial months, Ian decided to bust a move and actually open a full-fledged store next to the building he started in. And the store has the exact same vibe as the lobby set up! When you walk in, you’re not quite sure what’s going on and almost feel inclined to hop behind the counter yourself and help yourself to a cup of coffee. But then somehow, someone (most of the time Ian) appears to serve it up.
The best part of Deadstock besides the coffee? They clean sneakers too! Seriously! Drop off your favorite, scuffed up pair and for a fee he’ll make them look brand new.
Now that’s service!